The name “Fiodh” derives from the Gaelic word for “wood”. The business’ core value is to “Promote the beauty of Scotland with a modern twist and aims to be at the forefront of Scottish design by incorporating ideas inspired by Scotland.
Fiodh is a small start up based in Glasgow, Scotland founded by design graduate Michael Youmans back in 2017. The original idea behind the business was to create a modern product inspired by Scotland he also had a keen interest in watches from his father. He came up with the concept of using wood from whisky casks to create a stylish authentically Scottish watch.
Since 2017, Fiodh has been awarded recognition by the Scottish Herald and won awards such as SIE Creative Industries Award and the Scottish Edge for the Young/Creative Edge Award.
We believe in great stories such as the journey that a single malt has been on, to reach the glass in your hand. The Whisky Watch has its own story after being carved from the wood of a whisky cask which has flavoured some of the finest malts and now rests on your wrist. It is truly a unique product that we are proud to call our own.
“All watches have time, ours have history”.
Our ambitions are huge; we love the outdoors, exploring, adventure, socialising and the endless wonder of whisky. Scotland is known around the world as a country that has these values within its heritage and we believe we can be the brand that connects these together. We are in love with Scotland and our products are designed with pride knowing that the roots are inspired by Scottish culture and heritage at its core.